Free Internet Marketing Guides and Video Tutorials  

Free internet marketing guides provide a volume of tips, information and ideas on how to make your website a success. Topics include SEO and marketing strategies for Google, Facebook, Wordpress, email campaigns, viral marketing and website design. These free guides are easily downloaded so that you can view them at your leisure.

Redefining Viral Marketing
Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. Yet, we're asked repeatedly to create viral videos, posts, and other social objects that will trigger an endless array of retweets, pages and profiles that immediately attract fans and followers accompanied by a deafening wall of sound propelled by word of mouth. Content doesn't make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network.

Brian Solis has been actively writing about new marketing and communications since the mid 90s to document how the Web was redefining the communications industry — he coined PR 2.0 along the way before focusing his efforts on the greater impacts on the future of marketing and media. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.

His new book, Engage, provides a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table.

Learning SEO From the Experts: A Step-By-Step Guide
Are you trying to increase traffic to your website? Do you realize the importance of Search Engine Optimization (SEO), but have trouble taking actionable steps to improve it? Whether you are just getting started with SEO, or have been at it for years, this guide offers useful tips to get found online by more prospective customers.

This free 27-page SEO guide covers all the elements of a successful SEO improvement strategy, including:
Identifying Keyword Opportunities
Mastering On-Page SEO
Link-Building Strategies
How to incorporate social media into your SEO efforts
Tips for Ongoing SEO Improvement
This guide features contributions from top experts in the SEO industry.   This guide features contributions from top experts in the SEO industry.  

New eBook: How to Master Facebook Marketing in 10 Days
Wondering how to quickly build a faithful following on Facebook? Whether it's Facebook's complexity or simplicity that has you stymied, if you put in just a little effort-- for 10 days--you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot's new eBook “How to Master Facebook Marketing in 10 Days” you'll learn how to:
Evaluate successful Facebook pages
Understand Facebook best practices
Speak Facebook-ese
Create custom Welcome Pages
Create a content calendar
Understand Edge
Rank and the art of engagement
Put on a show
Create a contest
Run a targeted ad campaign
Use Facebook's analytics package 'Insights'
Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness
Google is a key player in the rapidly evolving landscape of Internet marketing. The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.

Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.

In this eBook you will learn how your marketing can benefit from:
Google AdWords
Google Docs
Google Keyword Tool
Google Alerts
Google News
Google Reader
Google Places
Google+

SEO Best Practice Checklist Guide
Download this FREE 22 Page SEO Best Practice Checklist Guide to help increase website visitors from the search engines!
Long Description: Written by the SEO experts of Nick Stamoulis and SEO firm, Brick Marketing, this free SEO best practice guide provides the most important best practice tips to increase website visitors from the major search engines: Google, Yahoo! and Bing. This SEO best practice guide includes white hat SEO tips that include: content development, keyword research, on site optimization, link building, SEO ROI measurement tips and much more! Also with this free guide you will receive FREE SEO & Search Engine Marketing Tips via email each week. 
 

Three Ways to Improve Your Website Traffic Quality
When investing in online marketing, it's not enough to drive traffic to your website - you need to drive the right traffic, or you'll never achieve ROI. This guide is designed exclusively for Google AdWords advertisers. If you're not attracting the right kinds of prospects to your site, it's time to learn how! This new guide Three Ways to Improve Your Website Traffic Quality offers actionable tips for attracting better leads through paid search marketing. After reading this guide, you'll understand:

How to get more clicks with better ads and keyword research
How to filter out the bad traffic that doesn't convert
How to make the most of your limited marketing resources
Google AdWords advertisers download your free guide today.
 

Controlling PPC Costs with Negative Keywords: An Expert's Guide
Google AdWords advertisers, learn how to find and implement negative keywords, including creative applications beyond the obvious, by reading this free eBook! After reading this eBook, you'll understand:

Why you need negatives and how to apply them
How to fight cross-campaign ad poaching with Negative Keyword Lists
How to mine your own search queries for keyword candidates and negative keywords
Google AdWords advertisers download this free eBook today and learn how to cut PPC costs and raise ROI by adding negatives. 

Pay Per Click Scams: How Marketers Can Fight Back and Win
  Learn how fighting pay per click scams reclaims lost web traffic and revenue. While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud—pay per click scams—perpetrated by those who exploit powerful brands for their own profit.

How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly. These hijacked clicks drive up advertising costs for legitimate brands and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. This white paper describes the benefits of fighting this technology-borne abuse with technology, enabling even the busiest marketing teams to address the problem. 

Harnessing the Power of Email Marketing to Grow Your Business
Email marketing is great for the small business to use because the benefits are endless and ongoing. It is also easy to use and fairly cost effective for the small business that does not have a large scale platform to advertise products or services. With email marketing services your business can join in on the phenomenon. Email marketing allows for even the most technologically challenged individuals to get their message out there to the public in just a few simple steps while not spending an arm and a leg.

This guide provides basic insights to the many benefits of Email Marketing for your business as well as several no-obligation price quotes from pre-screened and industry-certified Email Marketing companies.

Sexy Web Design - Free 71 Page Preview!

An easy-to-follow guide that reveals the secrets of how to build your own breathtaking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design. Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.  An easy-to-follow guide that reveals the secrets of how to build your own breathtaking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design. Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.  An easy-to-follow guide that reveals the secrets of how to build your own breathtaking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design. Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.  An easy-to-follow guide that reveals the secrets of how to build your own breathtaking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design. Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all. 

Build Your Own WordPress Site Guide
Everyone has a place on the web nowadays, whether you're a construction professional, an auctioning vegan, or just someone who wants to be heard. And MakeUseOf's not talking about Twitter accounts and Facebook profiles, but rather about fully-fledged websites. Tomorrow, you could have yours! No matter for what purpose, WordPress has proven to be one of the most efficient, most diverse, and most accessible platforms. Creating your own website, even using WordPress, is not something that should be taken too lightly. Inside this guide you'll find everything you need to know to get your first, second, or tenth website successfully off the ground, ranging from finding a suitable web host and setting up your blog or website, to using an offline blogging client and even designing a simple website banner! Want to learn from the pros, and make your mark on the internet? Then you're in the right place! It doesn't matter if you're an internet newbie or a nerd on steroids, this guide will get you to where you need to go.

Download the Build Your Own WordPress Site Guide now, and read it on your computer today! With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.

The Definitive Guide to Integrating Social Media and Email
Rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel.
Long Description: First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That's additional juice for email campaigns.

In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to:
Discover where your social media audience is
Use social networks to grow your email list
Use email to grow social followers and expand your reach
Develop the right content approach for each channel
Tie it all together for integrated campaigns
Monitor metrics and measure results
Start making email and social media complementary marketing channels, and boost your campaign ROI.

Download your copy of The Definitive Guide to Integrating Social Media and Email now! 

Web Form Design Best Practices- Free Video Training Tutorial
In this course, interaction designer Luke Wroblewski shows how to create web forms that encourage visitors to enter information and covers ways to capture input without the use of forms.

The course covers boosting conversion rates and customer satisfaction, organizing the structure of forms, aligning and grouping form elements, assigning the correct input field types, validating input, and handling data entry errors. The last chapter highlights alternatives to static forms, such as using dynamic inline forms, using web services, and leveraging device capabilities, which can be used to gather additional information or replace a traditional form altogether.

Topics include:
Understanding why forms matter
Form structure
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere--including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

Internet Retailer
Is the first magazine devoted to reporting on the Internet revolution in retailing and today remains the only magazine on the market with this exclusive focus.
Long Description: Internet Retailer is America's #1 source of information on e-business strategies for retailers and direct merchants. The magazine also covers exclusive reports on the competitive, marketing and operational trends in e-retailing. If you are a store-based retailer, a cataloger, a virtual merchant or an e-business provider, Internet Retailer provides the information you need to make the most of your use of the internet as a retail sales channel, multi-channel integrator or a tool for supply-chain automation.

42 Rules of Social Media
42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, “what do I do with social media?” Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. '42 Rules of Social Media for Small Business' demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness. 

Using Social Media to Connect With Your Customers Online -Free 93 Page eBook
Social media isn't just a list of destinations. It's a new standard of expectations. Connect with your customers online or your competitors will. MarketingSavant historically published their Guide to Emerging Marketing Technology and Social Media eBook which acted as an invaluable eBook to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, email, widgets and video. This eBook takes that one step further and offers more than 90 insight-drenched pages covering the following topics:
Social Media – What is it?
Social Media Strategies & Channels for Sales and Marketing
Why you should care
What to do next
What's Possible?
With this free eBook you will also receive weekly marketing news, tips, and advice delivered to your inbox courtesy of MarketingSavant. 

A Computer Geek's Smart Productivity Guide 
In this free twenty-paged PDF, you will find out the most common productivity mistakes, as well as a number of applications to improve your touch typing, your time organization, and your global workflow. With all distractions that modern life brings, it's not easy to keep your productivity up. Whether you're an enthusiastic procrastinator, or just happen to have very little time at hand, there are a lot of people who really can't afford to lose sight of business. However, by playing your cards right, it would be well possible to get that little productivity boost you're aching for. Know your do's and dont's, and you'll be able to move more work in less time. Although this eBook is primarily aimed at the computer geek, the potential user base is far wider, as it comes packed with a lot of non-digital tips and advice as well. With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.

Beyond Chat: How To Boost Online Sales with Rich Media Customer Engagement
This paper examines how online retailers can use a new hosted solution to harness the power of rich media audio, video and live chat to truly engage prospective customers, reducing confusion and increasing sales and service levels. E-Commerce shopping cart abandonment rates remain shockingly high with 62% of all potential purchasers abandoning their shopping carts. What's behind the continued high attrition? Most experts agree that it's customer confusion and lack of information exacerbated by poor online customer service options. Typical customer service mechanisms such as email, telephone support and text-only chat often lead to lengthy service times and frustrated customers. So, how do online retailers convert visitors into customers and replicate the type of service traditionally seen only in brick and mortar stores? 

The JavaScript Anthology: 101 Essential Tips, Tricks & Hacks - Free 158 Page Preview 
The JavaScript Anthology: 101 Essential Tips, Tricks & Hacks is a collection of over 100 thoroughly–tested, customizable and elegant solutions that will show you how to add usable and accessible interactivity to your site: from slick drop-down menus, to style sheet switchers, to AJAX applications, and much more.

Outsourcing Web Projects: 6 Steps to a Smarter Business - Free Preview!
Outsourcing Web Projects: 6 Steps to a Smarter Business provides you with tried and tested techniques that will ensure that you can deliver complex, high quality web projects using outsourced development resource, both on time and on budget!

The Underground Guide To The iPhone 
Read about the basic user interface and a ton of incredible iPhone features you would've otherwise missed. This guide explains in detail how to perform both the very simple and the most tedious tasks. Find out how to get your hands on fresh applications, how to keep your device synchronized and even how to jailbreak your iPhone! The iPhone is – if I may say so – one of the greatest mobile revolutions of the past decade. More and more, mobile phones seem to materialize out of our wildest dreams. Because of the tight integration of third-party applications, you can do nearly everything with your device — be it gaming, working, fooling around, and of course phoning. However, because of the sheer vastness of possibilities, not a lot of people are using their iPhone to the full extent of its capabilities. As of such, a lot of great features are missed on the users.

Download The Unofficial Guide to the iPhone both for the young and old, this guide comes highly recommended. With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.

Google Website Optimizer Essential Training - Free Video Training Tutorials
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The tutorial covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included. Topics include:
Learning the conversion lifecycle
Testing as a culture
Sequential (and its flaws)
Finding a losing page
Defining basic report elements
Why do we integrate with Google Analytics?
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere—including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of Lynda.com's video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.